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The successful debut of Carberry GmbH at MIMS-2017

The Carberry company summarizes its participation in the international exhibition of automotive parts and components the MIMS Automechanika Moscow that was held recently in Moscow. The results are impressive!

According to automotive industry experts, for a long time the MIMS Automechanika Moscow has established itself as the largest one among the international automotive parts exhibitions held in Eastern Europe and the CIS. Therefore, for any companies participating in the MIMS Automechanika Moscow, the fact of participating in such an impressive forum best demonstrates both the high level of the company and professionalism of its staff. This can be fully attributed to the German company Carberry GmbH which participated in such a prestigious metropolitan international exhibition for the first time. This debut, according to the company’s experts and partners, has proven to be quite successful.

Indeed, this excellent result was partly predictable, the Carberry GmbH has always had and has something to show to its current future potential partners. As a matter of fact, currently the company owns six famous brands, each corresponding to a specific spare parts group. Those are brake system components (BLITZ brand), shock absorbers (TORR brand), parts and components of suspension (FIXAR brand), transmission units (HAFT brand), filters (GREEN FILTER brand), as well as different types of radiators (FREE-Z brand).

During the exhibition, the automotive components and spare parts of all the brands were presented in conjunction with various types of environment, each displaying the key features of a particular brand. For example, the effectiveness of BLITZ brake pads and discs was associated with fire, the strength of the FIXAR suspension parts - with iron or metal, cleanness of GREEN FILTER filters with green grass (ecology), etc. These visual associations, vividly “associated” with branded automotive components by Carberry GmbH, have consistently drawn the attention of many MIMS visitors, ranging from ordinary car owners to spare parts professionals.

The increased interest in the Carberry GmbH’s stand was also related to the fact that the German company has demonstrated a lot of interesting new products. In particular, among the exhibits which attracted the attention of car enthusiasts one could find the TORR air suspension units of original design developed for BMW, MERCEDES, RANGE ROVER enthusiasts, a new series of BLITZ perforated brake discs, FREE-Z brand high-tech water pumps, and much, much more. The stand visitors could both get acquainted with all these products, and immediately get substantive clarification thereon from the company’s leading experts.

It is evident that such practice of trust-based and direct communication with own potential customers and business partners has been appreciated by the professional community. The outcome was quite logical: upon the exhibition completion the company Carberry GmbH contracted immediately four new Federal distributors of spare parts. Thus, we can say that this autumn the presence of all the company’s brands will significantly expand in many Russian regions.

Moreover, regional dealers, chain stores and service stations showed a strong interest in cooperation and promoting the brands of Carberry GmbH. The interest of market professionals is logical, as the company in its marketing strategy focuses specifically on professional sales network, offering high quality products along with effective promotion tools, such as sub-dealer program, promotional materials, as well as information and technical support.

TORR shock absorbers: products range expansion in summer

The Carberry GmbH company has expanded its production program with automotive shock absorbers destined for Russia

The experts of automotive spare parts production and supply are well aware that a successful promotion of a brand largely depends on the choice of components offered to consumers in a particular market. The larger the products choice is, the higher the consumer demand and brand’s popularity among car owners are. This fully applies to such category of automotive components as shock absorbers. In this segment both eminent manufacturers and relatively young companies offer their products; the latter are often superior to the “seniors” thanks to their activity. A clear example is the activity of the German company Carberry GmbH producing the TORR branded automotive shock absorbers. Currently, their product range includes a wide variety of items that covers the needs of over 11,000 car modifications. This range is regularly updated with new models of shock absorbers.

In particular, at the beginning of this summer alone the range of TORR shock absorbers was enhanced with over 150 new items. Those included, for example, front shock absorbers designed for mid-size SUVs KIA Sorento popular at our market (articles DV2302R and DV2303L).  All these components are produced according to the most advanced technologies, which ensure their high operation performance. So, for example, TORR shock absorbers’ bodies are manufactured from seamless drawn pipe with high-accuracy machining, each of them is equipped with a unique innovative design seal. Moreover, a special reduced viscosity non-freezable oil is used in the shock absorbers as pressure fluid which ensures the shock absorber’s stable performance in a wide temperature range (-45 to +70 C). The TORR shock absorbers having such an excellent performance can successfully operate year-round in all regions of our country.